How to Build a Winning Competition Slide in Your Pitch Deck
Investors scan the competition slide in seconds. Make those seconds count with a clear landscape, honest positioning, and a narrative that proves you know how to win.
Dec 12, 2025, 12:00 AM
Written by:
Niko Ludwig
Table of Contents
Key Takeaways:
Clarity beats creativity. Make the slide instantly scannable so investors grasp who matters, where you sit, and why your position is durable.
Research drives respect. Base the comparison on verifiable information and define your criteria so the analysis is auditable.
Positioning is the point. Use the slide to show where you win and how you will defend that space, not just to list competitors.
Design for credibility. Keep the visual minimal and consistent with your brand, emphasize only a few decision-grade criteria, and connect the slide to execution.
Frequently Asked Questions
