Research & Insights
The Hidden Cost of Internal Collateral Creation
Market Context
Organizations are hemorrhaging value through inefficient internal collateral creation processes, with manufacturers spending $50K-$100K annually on printed content alone while sales reps dedicate 4+ hours weekly searching for the right content. This represents a systemic misallocation of resources that undermines competitive advantage and constrains growth potential across all industries.
Our Analysis
We conducted comprehensive research across content operations, resource allocation, and strategic partnership models to quantify the true economic impact of internal collateral creation and develop frameworks for transformation through intelligence partnerships that deliver superior ROI and competitive advantage.
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